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Marketing Management: Knowledge And Skills

By: Peter, J.Paul., Donnelly, James HLanguage: Англи Series: ; 0Publication details: USA McGraw-Hill Irwin 2007Edition: 0Description: 813ISBN: 0073381136, 9780073381138 Subject(s): Business & Economics / Marketing / General ,Marketing - Management ,Marketing/ Management/ Case studiesDDC classification: | 658.8 |
Contents:
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Summary: Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. « less…
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Item type Current library Call number Status Date due Barcode Item holds
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Удирдлагын коллеж
658.8 P-38 (Browse shelf (Opens below)) Available 43333-4-1
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Удирдлагын коллеж
658.8 P-38 (Browse shelf (Opens below)) Available 43333-4-2
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Удирдлагын коллеж
658.8 P-38 (Browse shelf (Opens below)) Available 43333-4-3
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Фонд
658.8 P-38 (Browse shelf (Opens below)) Available 43333-1-1
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Фонд
658.8 P-38 (Browse shelf (Opens below)) Available 43333-2-1
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Фонд
658.8 P-38 (Browse shelf (Opens below)) Available 43333-2-2
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Фонд
658.8 P-38 (Browse shelf (Opens below)) Available 43333-2-3
Total holds: 0

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. « less…

0

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. « less…

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