Contemporary advertising
Language: Англи Series: ; 0Publication details: new york Mc Graw-Hill Irwin 2008Edition: 0Description: 712ISBN: 0071101055, 9780071101059 Subject(s): AdvertisingDDC classification: | 659.1 |Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ном, сурах бичиг | Удирдлагын академи Фонд | 659.1 A-73 (Browse shelf (Opens below)) | Available | 43640-2-1 | ||
Ном, сурах бичиг | Удирдлагын академи Фонд | 659.1 A-73 (Browse shelf (Opens below)) | Available | 43640-2-2 |
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Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC ...
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Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC ...
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