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Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketin

By: Azevedo, Abaete de., Pomeranz, RicardoLanguage: Англи Series: ; 0Publication details: USA McGraw-Hill 2008Edition: 0Description: 226ISBN: 0071497048, 9780071497046 Subject(s): Business & EconomicsDDC classification: | 658.8 |
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Summary: Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetк de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.
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658.8 A-99 (Browse shelf (Opens below)) Available 54135-2-1
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Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetк de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.

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Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetк de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.

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