Marketing
Language: Англи Series: ; 0Publication details: new york Mcgraw-hill-irwin 2008Edition: 0Description: 536ISBN: 0073049026, 9780073049021 Subject(s): Business & EconomicsDDC classification: | 658.8 || Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ном, сурах бичиг
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Удирдлагын академи Фонд | 658.8 G-77 (Browse shelf (Opens below)) | Available | 54149-2-1 | ||
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Ном, сурах бичиг
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Удирдлагын академи Фонд | 658.8 G-77 (Browse shelf (Opens below)) | Available | 54149-2-2 |
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. "Marketing" and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
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Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. "Marketing" and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
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