Public Relations: The Profession and the Practice
Language: Англи Series: ; 0Publication details: new york McGraw-Hill Higher Education 2008Edition: 0Description: 393ISBN: 978-0-07-337887-9 Subject(s): public relationsDDC classification: | 659.2 || Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ном, сурах бичиг
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Удирдлагын академи Фонд | 659.2 P-82 (Browse shelf (Opens below)) | Available | 55292-2-1 |
Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies
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Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies
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