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Unleashing the power of PR: a contrarian's guide to marketing and communication

By: Weiner, MarkLanguage: Англи Series: ; 0Volumes: Show volumesPublication details: USA John Wiley and Sons 2006Edition: 0Description: 274ISBN: 0787982792, 9780787982799 Subject(s): Business & Economics / Advertising & PromotionDDC classification: 659.2
Contents:
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Summary: As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?
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Item type Current library Call number Status Date due Barcode Item holds
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Фонд 		659.2 W-37 (Browse shelf (Opens below)) Available 41497-2-1
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Фонд 		659.2 W-37 (Browse shelf (Opens below)) Available 41497-2-2
Ном, сурах бичиг Ном, сурах бичиг Удирдлагын академи
Фонд 		659.2 W-37 (Browse shelf (Opens below)) Available 41497-2-3
Total holds: 0

As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?

0

As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?

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