The customer-centered enterprise: how IBM and other world-class companies ...
Language: Англи Series: ; 0Volumes: Show volumesPublication details: USA McGraw-Hill 2000Edition: 0Description: 247ISBN: 0071352104, 9780071352109 Subject(s): Business & Economics / Consumer BehaviorDDC classification: 650.1| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ном, сурах бичиг
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Удирдлагын академи Фонд | 650.1 Th-46 (Browse shelf (Opens below)) | Available | 41695-2-1 |
IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision.
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IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision.
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