TY  - BOOK
AU  - Peter, J.Paul., Donnelly, James H.
TI  - Marketing Management: Knowledge And Skills
SN  - 0073381136, 9780073381138                                                                           
PY  - 2007///
CY  - USA
PB  - McGraw-Hill Irwin
KW  - Business & Economics / Marketing / General                                                          ,Marketing - Management                                                                              ,Marketing/ Management/ Case studies
N1  - Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. « less…; 0
N2  - Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. « less…
ER  -