TY  - BOOK
AU  - Kerin, Roger A
TI  - Marketing the core
SN  - 978-0-07-338106-0                                                                                   
PY  - 2009///
CY  - new york
PB  - Mc Graw Hill
KW  - New innovation Examples and Content
N1  - MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester; 0
N2  - MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester
ER  -