TY  - BOOK
AU  - Jonh Morrison
TI  - The social license: How to keep your organization legitimate
SN  - 9781137370716
U1  - 658 4 
PY  - 2014///
CY  - england
PB  - Palgrave macmillan
KW  - social
KW  - The social license
KW  - Morrison
KW  - license
KW  - organization
N1  - Macondo; The social license; What is wrong with csr; The foundations; Building and losing conditions for the social license
N2  - A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
ER  -