TY  - BOOK
AU  - Marketing Essentials
TI  - Marketing Essentials
SN  - 0-02-640601-2                                                                                       
U1  - 658.8 ДАА
PY  - 1997///
CY  - new york
PB  - MC Graw Hill
KW  - The World of Marketing
N1  - Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies; 0
N2  - Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies
ER  -