TY  - BOOK
AU  - William D Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
TI  - Essentials of Marketing: A Marketing Strategy Planning Approach
SN  - 0073404713, 9780073404714                                                                           
PY  - 2008///
CY  - new york
PB  - Mcgraw-hill-irwin
KW  - Business & Economics
N1  - 0
ER  -