TY - BOOK AU - Dias, Laura., Shah, Amit. TI - Introduction to Business SN - 007337699X, 9780073376998 PY - 2009/// CY - new york PB - McGraw-Hill Higher Education KW - Business & Economics N1 - The introduction to business course is evolving—no longer are colleges teaching the course in a standard one-semester term. Introduction to Business takes on the changing educational environment. Based on reviewer feedback, the text has fewer chapters, more applied exercises and examples, and reinforces learning throughout. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries; 0 N2 - The introduction to business course is evolving—no longer are colleges teaching the course in a standard one-semester term. Introduction to Business takes on the changing educational environment. Based on reviewer feedback, the text has fewer chapters, more applied exercises and examples, and reinforces learning throughout. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries ER -