Azevedo, Abaete de., Pomeranz, Ricardo. <br/><br/>
Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketin 

 - 0 
 - USA  McGraw-Hill  2008 
 - 226 
 -  0 .
<br/><br/> Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetк de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. 
<br/><br/>0 
<br/><br/> Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetк de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. 
<br/><br/><label>ISBN: </label>0071497048, 9780071497046                                                                             5600 
<br/><br/><label>Source: </label> Хандив                                             
<br/><br/><label>Subjects--Index Terms: </label>Business & Economics 
<br/><br/><label>Dewey Class. No.: </label>658.8  / A-99