TY  - BOOK
AU  - Azevedo, Abaete de., Pomeranz, Ricardo.
TI  - Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketin
SN  - 0071497048, 9780071497046                                                                           
PY  - 2008///
CY  - USA
PB  - McGraw-Hill
KW  - Business & Economics
N1  - Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetк de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them; 0
N2  - Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetк de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them
ER  -