Futrell, Charles. <br/><br/>
Fundamentals of Selling: Customers for Life Through Service 

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 - new york  Mcgraw-hill-irwin  2008 
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<br/><br/> Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first. 
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<br/><br/> Fundamentals of Selling draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first. 
<br/><br/><label>ISBN: </label>0073404691, 9780073404691                                                                             8200 
<br/><br/><label>Source: </label> Хандив                                             
<br/><br/><label>Subjects--Index Terms: </label>Business & Economics 
<br/><br/><label>Dewey Class. No.: </label>658.85  / F-96