Dunn, Michael.
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
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- USA Jossey-Bass 2009
- 450
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Making accountable marketing decisions to improve the efficiency of spending
0
Making accountable marketing decisions to improve the efficiency of spending
978-0-7879-9832-5 8500
Хандив
Business & Economics
658.8 / D-90