TY  - BOOK
AU  - Dunn, Michael.
TI  - The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
SN  - 978-0-7879-9832-5                                                                                   
PY  - 2009///
CY  - USA
PB  - Jossey-Bass
KW  - Business & Economics
N1  - Making accountable marketing decisions to improve the efficiency of spending; 0
N2  - Making accountable marketing decisions to improve the efficiency of spending
ER  -