TY - BOOK AU - Allora, Ralph. TI - Winning Sales Letters From Prospect to Close SN - 978-0-07-162811-2 PY - 2010/// CY - USA PB - Mc Graw Hill KW - Business & Economics N1 - You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs; 0 N2 - You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs ER -