Unleashing the power of PR: a contrarian's guide to marketing and communication
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- USA John Wiley and Sons 2006
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As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?
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As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?