TY  - BOOK
AU  - Weiner, Mark.
TI  - Unleashing the power of PR: a contrarian's guide to marketing and communication
SN  - 0787982792, 9780787982799                                                                           
U1  - 659.2 ДАА
PY  - 2006///
CY  - USA
PB  - John Wiley and Sons
KW  - Business & Economics / Advertising & Promotion
N1  - As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?; 0
N2  - As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage?
ER  -