000			02244nam a22003017a 4500
008			201228201228b ||||| |||| 00| 0 eng d
020			_a0073529818, 9780073529813 _c5600
035			_a54123
037			_fХандив
040			_cУА
041			_aENG
042			_a5333
043			_aUS
082			_2ДАА
082			_a658.85
082			_bJ-74
100			_aJohnston, Mark W., Marshall, Greg W.
245		0	_aRelationship Selling
250			_a2
260			_anew york _c2008
300			_a446
490			_v0
500			_aReview: Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
505			_a0
520			_aReview: Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
653			_aBusiness & Economics
942			_2ddc _cBK
999			_c20641 _d20641