| 000 | 01281nam a22002897a 4500 | ||
|---|---|---|---|
| 008 | 201228201228b ||||| |||| 00| 0 eng d | ||
| 020 |
_a978-0-07-150828-5 _c2700 |
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| 035 | _a55384 | ||
| 037 | _fХандив | ||
| 040 | _cУА | ||
| 041 | _aENG | ||
| 042 | _a5656 | ||
| 043 | _aUS | ||
| 082 | _2ДАА | ||
| 082 | _a685.8 | ||
| 082 | _bD-22 | ||
| 245 | 0 | _aAlways on | |
| 250 | _a0 | ||
| 260 |
_anew york _bMc Graw Hill _c2008 |
||
| 300 | _a215 | ||
| 490 | _v0 | ||
| 500 | _aTheir secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending . | ||
| 505 | _a0 | ||
| 520 | _aTheir secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending . | ||
| 653 | _aThe twenty-first-century marketing mix | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c21634 _d21634 |
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