000			02052nam a22003017a 4500
008			201228201228b ||||| |||| 00| 0 eng d
020			_a978-0-07-340427 _c11600
035			_a55427
037			_fХандив
040			_cУА
041			_aENG
042			_a5727
043			_aUS
082			_2ДАА
082			_a658.8
082			_bD-22
100			_aKerin,Roger A
245		0	_aMarketing _cColleen Honan Doug Huges
250			_a0
260			_anew york _bMc Graw Hill _c2009
300			_a742
490			_v0
500			_aMarketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
505			_a0
520			_aMarketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
653			_aNew innovation examples and content
942			_2ddc _cBK
999			_c21669 _d21669