Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Language: Англи Series: ; 0Publication details: USA McGraw-Hill 2008Edition: 0Description: 300ISBN: 0Subject(s): Business & EconomicsDDC classification: | 658.8'27 || Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ном, сурах бичиг
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Удирдлагын академи Фонд | 658.8'27 B-10 (Browse shelf (Opens below)) | Available | 54142-2-1 |
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.
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The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.
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